Get full access to Ethnic Marketing and 60K+ other titles, with free 10-day trial of O'Reilly.
There's also live online events, interactive content, certification prep materials, and more.
1.1 Output from Thematic Analysis of Interview Transcripts
2.1 The Source of Ethnicity
3.1 Illustrative Perspectives on Acculturation
3.2 Alternative Acculturation Strategies
3.3 Influencers/Moderators on the Acculturation Process
3.4 Typology of Consumption Based on Two Ethnicity Indicators
4.1 Criteria for Effective Market Segmentation for Marketing Purposes
4.2 Studies of Panethnic Group Development
4.3 Reasons for Adopting a Panethnic Targeting Approach
5.1 Steps in Loyalty Development
5.2 Loyalty Dimensions
5.3 Perceived Costs in Switching Suppliers
7.1 Theories of Ethnic Minority Business Creation and Links to Minority Ethnic Groups
7.2 Drivers and Impediments in Ethnic Minority Business Creation
7.3 Predisposition Factors for Ethnic ...
Get Ethnic Marketing now with the O’Reilly learning platform.
O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.
Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact.