CHAPTER 1

Introduction

In today’s business market, multinational transglobal entities are increasingly common. In such a global market businesses are not restricted to trading within their own country. Cross border international trade can account for a substantial portion of the business. As its international trade grows, it is likely that the business will have at least one office or hub outside of its country of origin.

In recent decades, Europe has been an attractive place for American businesses to thrive. With many European countries boasting a highly educated population, proficiency in the English language, and low taxes to encourage foreign direct investment, it has drawn many U.S. companies. Top American companies such as Google, Boston ...

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