Reasons to Evaluate Business Results
The business results of training are extremely difficult and expensive to measure precisely. Substantial business results take so long to achieve and depend on so many factors that attributing business results to a single training effort can prove time-consuming, difficult, and frustrating. No wonder that level 4 evaluations are seldom undertaken.
In some cases, however, the value of a level 4 evaluation can offset the difficulty and uncertainty of conducting such an evaluation. Consider a level 4 evaluation for these purposes:
To align training efforts to the basic business goals of the organization: A level 4 evaluation can demonstrate fiscal responsibility and attention to organizational priorities.