Dr. Joe Goldblatt, CSEP, who has become legendary as the world's advocate of the power of events, and who has provided essential guidance to the completion of this book.
Thorben Grosser, who has worked his socks off to provide so many examples of event marketing in practice, and who has been my technical expert throughout this enterprise.
Thorben is a master of organization and the owner of a cool head.
Jess Knapper, who has been so helpful in ascertaining the whereabouts of event marketing organizations and institutions, and for being willing to work off her own back.
Liz Bigham, who has written the inspirational foreword to this book, and who has also contributed throughout on the advantages of events to marketers. Liz is the Director of Brand Marketing at Jack Morton Worldwide.
David Zolkwer, who has added some profound insights into the way that events connect peoples and cultures, and on how events provide a narrative of human experience.
David is Director of Public Events at Jack Morton Worldwide.
Michael Payne, who has contributed on the complexities of association marketing. Michael is the Executive Vice President and Managing Director of Smith Bucklin, the world's largest association management firm.
Barbara Pomerance, of Pomerance Associates, who has contributed on the power of events as branding agents, and who recognizes planned events as receptacles for a range of marketing activities.
Joan Eisenstodt, who has added a perceptive insight into the ...