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Every Page is Page One by Mark Baker

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2.2. The long tail

Books are relatively expensive to produce and distribute. By contrast, putting information on the Web costs little more than the time it takes to type it. This means that all kinds of information gets put on the Web that would never find its way into a book. This doesn’t mean the information is necessarily of lower quality, just that there is less aggregate demand for it.

The amount of low-aggregate-demand content on the Web is enormous. In his book The Long Tail: Why the Future of Business Is Selling Less of More [Anderson, 2006], Chris Anderson shows how the Web changes the market for low demand items by making them more easily available. A long tail is a statistical distribution in which an unusually high number of occurrences ...

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