When we publish to the Web, we tend to think readers will see our web content as one tight little cluster of content, all together in one place, as shown in Figure 3.1, “How you think your content appears on the Web”.
Figure 3.1. How you think your content appears on the Web
After all, we created a website, and a website is a separate entity consisting of tightly associated content, isn’t it? If people navigate to your home page, this is indeed how your content will appear. But when people navigate by search engines and socially curated links, that isn’t how your pages appear.
When you do a search or apply a filter ...