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Every Page is Page One by Mark Baker

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Chapter 23. Afterword: EPPO, but Not for Everything

When you advocate for anything, there is always the danger that you will deceive yourself into thinking that the thing you care about applies universally. Of course, almost nothing applies universally, especially in the business world, and I have always been a believer in the right solution for the right business problem.

There is also a danger that when you talk a lot about something, people will think you are suggesting it should be used for everything and will propose cases where the thing you are advocating won’t work, as if those cases invalidated the entire argument. But the truth is, there are few panaceas, and certainly none when it comes to the difficult business of human communication. ...

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