Every (Repurposed) Product Has a Story
Goods made from reused or upcycled materials are more appealing when customers are primed to spin a narrative about a productâs history.
Turning trash into treasure through repurposing and recycling can be a very sustainable materials sourcing strategy. But marketing the products that result can be a challenge, particularly for upcycled items with visible traces of their past, like bags made from old bicycle inner tubes, tables made from decommissioned boats, and laptop sleeves made from used mosquito nets.
Visible traces of a productâs past might show that the repurposing process has minimized energy use, making a product particularly sustainable. ...
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