chapter 5
Get buy-in from the organisation
You might be forgiven for thinking the hard work is done now that you have collected the data and created your plan, but the trickiest part is yet to come. A great deal of thought and effort must go into thinking about how to create a business case and pitch the plan you have put together in a way that will resonate with, and gain commitment from, the decision makers. To support this, this chapter will look at:
- how to design the value proposition in a way that will get approval from the decision makers
- using narrative and data to ensure decision makers feel compelled to act and are emotionally committed ...
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