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Everywhere
book

Everywhere

by Larry Weber
March 2011
Beginner to intermediate content levelBeginner to intermediate
272 pages
6h 56m
English
Wiley
Content preview from Everywhere

Notes

Introduction

1. Brian Morrissey, “Q & A: Erin Nelson,” Adweek, April 27, 2010, www.adweek.com/aw/content_display/news/digital/e3iacb41595e9be670218a93e1692252a64.

2. David Gardner, “Dell Customer Advisory Panel Executive Summary,” FastCompany, June 17, 2010, www.fastcompany.com/1661180/dell-customer-advisory-panel-executive-summary.

3. Booz Allen Hamilton, “Employees Connect, Contribute on Enterprise 2.0 Portal,” May 1, 2009, www.boozallen.com/about/article_news-ideas/42033790.

4. For more information on ARM, see www.arm.com.

5. Mike Harvey, “Warren East: ARM Believes Its Strength Lies in Sharing,” The Times, February 16, 2009, http://business.timesonline.co.uk/tol/business/movers_and_shakers/article5740769.ece.

6. David Meerman Scott. Real-Time Marketing and PR (Hoboken, NJ: John Wiley & Sons, Inc., 2010).

7. The report, which was published in July 2009, can be found at: www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf.

8. McKinsey & Company, “How Companies Are Benefiting from Web 2.0: McKinsey Global Survey Results,” McKinsey Quarterly, September 2009, www.mckinseyquarterly.com/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432.

9. Leah Bourne, “Social Media Is Fashion's Newest Muse,” Forbes, September 7, 2010, www.forbes.com/2010/09/07/fashion-social-networking-customer-feedback-forbes-woman-style-designers.html.

10. Marka Hansen, “The Gap's New Logo,” Huffington Post, October 7, 2010, www.huffingtonpost.com/marka-hansen/the-gaps-new-logo_b_754981.html ...

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Publisher Resources

ISBN: 9780470651704Purchase book