January 2020
Beginner to intermediate
208 pages
6h 42m
English
The first question every CEO should ask is, “How do I create more value for my customers?” The second question is, “How do I do that better than anyone else, while also maximizing value for shareholders?”
When discussing how to achieve these goals, traditional corporate playbooks emphasize focusing on those market segments in which you can create a sustainable competitive advantage by setting up barriers to market entry for your rivals. However, in a rapidly changing business environment, few such barriers remain—so the real question is, “How do I find a lasting competitive edge?”
The answer to this question is surprisingly simple: focus on your people. In the past, you could outperform your competition simply by relying on regulation, ...