© James Brett 2019
James BrettEvolving Digital Leadershiphttps://doi.org/10.1007/978-1-4842-3606-2_16

16. Attention: Stakeholders

James Brett1 
Forest Lodge, New South Wales, Australia

You do not need a certain number of friends, just a number of friends you can be certain of.

—Itzik Amiel, The Attention Switch1

The third and final focus of our attention is to build long-lasting, mutually beneficial relationships. In this chapter we are going to look at the three steps: identifying the right stakeholders, understanding the stakeholders, and positively influencing them (see Figure 16-1).
Figure 16-1.

The stakeholder process

Step 1: Identifying Stakeholders ...

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