16. Using Regression to Track Trends and Make Forecasts

In these complex and uncertain times, forecasting business performance is increasingly important. Today, more than ever, managers at all levels need to make intelligent predictions of future sales and profit trends as part of their overall business strategy. By forecasting sales six months, a year, or even three years down the road, managers can anticipate related needs such as employee acquisitions, warehouse space, and raw material requirements. Similarly, a profit forecast enables the planning of the future expansion of a company. ...

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