Excellence in Internal Communication Management

Book Description

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.

Product Information

  • Title: Excellence in Internal Communication Management
  • Author(s): Shannon A. Bowen, Rita Linjuan Men
  • Release date: December 2016
  • Publisher(s): Business Expert Press
  • ISBN: 9781631576768