Building Ethical Internal Relations

A Principled, Organizational Approach

Two things fill the mind with ever-increasing wonder and awe, the more often and the more intensely the mind of thought is drawn to them: the starry heavens above me and the moral law within me.

—Immanuel Kant from Critique of Practical Reason (1799)

Building an ethical system of internal relations is perhaps the most important challenge facing any communication manager. Ethics helps an organization build relationships, be effective, and stay out of trouble. We have already seen that an excellent internal relations system requires a solid knowledge of the organization, the issues it faces, the industry, and a thorough understanding of stakeholders and publics—these ...

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