CHAPTER 8

Change Management and Internal Communication

The only constant is change.

—Heraclitus

There is nothing more difficult to carry out, nor more doubtful of success, nor more dangerous to handle, than to initiate a new order of things.

—Machiavelli

An important prerequisite for modern organizations to grow and succeed in a dynamic and competitive global market is to scan and monitor its environment constantly, make necessary adjustments, and embrace change. In today’s business world, technological advancement, increasingly keen market competition, and growing customer demands require organizations to seek various solutions to manage unstable and unpredictable situations rapidly and efficiently (Johansson and Heide 2008). Whether or not ...

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