Excellence in Internal Communication Management

Introduction

This book examines the role of internal communication, internal relations, and employee communication from a perspective of relationship building through engagement. This work is solidly grounded in the excellence theory of public relations with its emphasis on two-way symmetrical communication (i.e., research and dialog), organizational communication and behavior, leadership theories, and business management geared toward competitive advantage, ethics and moral philosophy, employee engagement, and organizational effectiveness. Although incentive and reward systems are discussed as well as training programs for on-boarding employees, we do not seek to include all of human resources (HR). We see HR as a distinct yet a complimentary ...