Behaviors, norms, and customs form different patterns in different geographical regions around the world. Cultural differences therefore are an obvious concern for global project managers. Many frameworks exist to provide guidance on understanding global cultures and managing across cultures. One aspect of culture that is often overlooked by project managers is the role of context. Context refers to the degree to which situational assumptions govern communications and relationship versus explicitly communicating each detail. One lens for evaluating cultural difference is provided by the observation that some cultures tend to rely significantly on context when it comes to communications and relationships. When context is a significant ...
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