Book description
Ideas are not enough: successful innovation requires people to pick up where the creative process leaves off. These people must take the creative idea and apply it to a real-life problem to design a new product, service, or process. They must construct a carefully articulated vision for the project, draw up a feasible financial plan, and advocate the project over the whole course of its development and implementation.
This book teaches you how to execute an innovation from start to finish:
- Develop a vision statement that stands up to evaluation criteria
- Build a strong business case to the stakeholders who will be affected
- Manage both explicit and hidden resistance to change
- Sustain the passion around your idea and keeping its momentum going
Table of contents
- Pocket Mentor Series
- Title Page
- Copyright Page
- Table of Contents
- Mentor’s Message: Why Executing Innovation Matters
- Executing Innovation: The Basics
- Tips and Tools
- Sources for Executing Innovation
- How to Order
Product information
- Title: Executing Innovation
- Author(s):
- Release date: March 2009
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422129555
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