O'Reilly logo

Executing Innovation: Expert Solutions to Everyday Challenges by Harvard Business School Press

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Step 5: Communicate with Your Stakeholders

e9781422129555_i0008.jpg

YOUR SUCCESS IN GAINING support for your innovative idea will largely depend on your ability to influence various stakeholders. Before even building your business case, you will have identified your stakeholders and their interests and concerns regarding your innovation. This information will help you prepare a strategy for gaining each individual’s support. Consider your strategy in terms of the person’s level of involvement in the project, how that person might evaluate your idea, and their preferred means of communication.

Adapting your approach

To win support from various stakeholders, adapt your ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required