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Executing Innovation: Expert Solutions to Everyday Challenges by Harvard Business School Press

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Mentor’s Message: Why Executing Innovation Matters

To stay competitive, companies must continually come up with innovative new products, services, and ways of doing business (such as reducing error rates or understanding customers better). And all that innovation calls for creative thinking. But creativity is just the first step to successful innovation: if fresh ideas aren’t executed—if they aren’t turned into actual new offerings or business processes—then they’re of little use to an organization.

Executing innovation isn’t easy. An innovator can run into numerous roadblocks, including resistance to his or her new idea and a loss of momentum as practical challenges eat away at the initial enthusiasm for the idea. This guide shows you how to ...

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