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AN ROI METHOD FOR EXECUTIVE COACHING Have the Client Convince the Coach of the Return on Investment
Although executive coaching is a well-established practice in the corporate environment, its benefits are more obvious to clients than to the accounting department.1 This chapter presents practitioners with a method for demonstrating a quantifiable return on investment (ROI) for their work with clients and addresses the needs of executive coaches working in the field rather than those of researchers and academics regarding research methodology.
The main focus of this chapter is a how-to method for an executive coach or consultant. It not only addresses the issue of ROI but also directly involves the client in evaluating the bottom-line benefits ...
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