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Mastering the Art of Storytelling for Personal and Professional Success

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DEMONSTRATING VISION FOR the future—or describing the future with a story—is inarguably a trait no senior leader can do without. Vision is almost synonymous with leadership. After all, where do you want people to follow you, if not to a more promising tomorrow? And yet in my coaching work, I come across plenty of leaders who emphasize the technical aspects of their job over the need to tell a compelling story that conveys meaning, moves people to action, and keeps them engaged through the tough times. Convinced that storytelling is something best done in a place that has a happy hour and among a few friends, they arm themselves with steely analysis, ...

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