2 Developing Your Social Intelligence

MANY PEOPLE BELIEVE that success depends less on what you know than on who you know. Although it continues to define the culture of professions such as consulting and making movies, the technocreep of the last three decades has proved the reverse to be equally true: You don’t need to know a soul if your idea is some combination of timely and hot and if it pencils out on an Excel spreadsheet. Since 1990 the Internet has spawned more millionaires, each with an evolved entrepreneurial digital sensibility, than Merrill Lynch and Amway combined did in their heyday. Often, thanks to the solitary miracle of e-mail, not even a handshake has been involved.

Lately there’s been a third element in this career-ascent ...

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