5 How to Master the Art of Storytelling for Personal and Professional Success

Why People Are Influenced by Stories

Good arguments and steely analysis are what make the business world go round. So say more than a few veterans of the executive suite, as do some of the MBAs who are launched into corporate internships straight from their graduate programs. Convinced that storytelling is something best done in a place that has a happy hour and among a few friends, they arm themselves with corporate jargon, expert terminology, and the latest version of PowerPoint with ever more bells, whistles, and graphics to dazzle the audience into submission.

However, from Harvard to Stanford and many places in between, the art and science of storytelling to ...

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