6 Shortcuts to Influence: The Secrets to Changing Behaviors and Attitudes

WHETHER YOU ARE the CEO of a Fortune 500 company, the owner of a small business, or the manager of a small group of direct reports, there are few skills more critical than being able to influence others to change their attitudes and behaviors. For those doing the influencing, the stakes can’t be higher.

For CEOs who have to sell change to their frontline employees—who need to adjust to changing market conditions, trends, customer preferences, and regulations and practices—to realize a vision, as well as start-up entrepreneurs who must influence bankers, venture capital firms, and business partners to adopt certain attitudes and behaviors that allow them to thrive and ...

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