15 Reputation Management 2.0

What Constitutes a Reputation Crisis?

One of the biggest challenges—and opportunities—that can befall a business executive is a crisis that tests his or her leadership and decision-making skills, with the final score open to scrutiny. This is where one’s executive presence is put on trial, asserted or destroyed. If you haven’t learned how to deal with a crisis situation, your first experience probably will be an unpleasant surprise. Many people harbor misconceptions about a crisis: what it will look like and how to deal with it. These misconceptions impair their ability to respond appropriately and effectively. By the time they understand where they’ve gone wrong, it’s too late. Fortunately, you can avoid that fate. ...

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