Digital content management systems in themselves represent a significant value for any business or organization by streamlining creation, management, and distribution of digital content and information. However, an even larger value lies in combining that control of the content with other business functions. For media and entertainment companies — where digital content represents the core business asset — tying these assets to other business processes is essential. The digital content management strategy of the digital media enterprise should aim at an integrated end-to-end digital backbone consisting of:
• Digital content production
• Digital content management
• Digital rights management
• Licenses/agreements management ...
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