Customer service is the business you’re in. Without customer service you have no business. Whether you believe your customer service is good, bad, or indifferent—it can always be improved. Outstanding customer service doesn’t need to be a cost center, but rather a profit center that develops a quality customer base that pays huge dividends in customer loyalty, repeat business, and referrals—that results in increased real profits. The purpose of this book is to enable you and your organization to achieve result-oriented customer service.
Questions that will be addressed and hopefully answered to your satisfaction include the following:
1. What is the relationship between customer service and growth and prosperity of the business—that results ...
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