1. De la experiencia de puntos de contacto a la experiencia líquida

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1. El continuo de la experiencia

Gestionar la experiencia de cliente nos permite saber si estamos siguiendo la dirección adecuada.

Podemos dividir la experiencia en partes para analizarla, pero no para entenderla.

Entender que la experiencia fluye y empapa de significado todo a su alrededor nos acerca a un modelo líquido.

Aplicar el ...

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