1. De la experiencia de puntos de contacto a la experiencia líquida

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1. El continuo de la experiencia

Gestionar la experiencia de cliente nos permite saber si estamos siguiendo la direcciÃ³n adecuada.

Podemos dividir la experiencia en partes para analizarla, pero no para entenderla.

Entender que la experiencia fluye y empapa de significado todo a su alrededor nos acerca a un modelo lÃquido.

Aplicar el ...

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