© Paul Rissen 2019
Paul RissenExperiment-Driven Product Developmenthttps://doi.org/10.1007/978-1-4842-5528-5_1

1. What Is Experiment-Driven Product Development?

Paul Rissen
Middlesex, UK
Experiment-driven product development (XDPD) is a way of approaching the product design and development process so that research, discovery, and learning—asking questions and getting useful, reliable answers—are prioritized over designing, and then validating, solutions.
In the XDPD framework, we use the concept of an experiment to frame almost everything the team does. All kinds of activities, from data analysis, through user research, to writing software, are seen through the lens of research. In this chapter, we’ll cover
  • What’s involved in the process
  • What we ...

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