Experiment-driven product development is more than a particular framework or process. The method that was developed over three years grew organically, and is by no means complete or perfect. We didn’t set out to define a process—we continually examined, critiqued, and refined our approach as we went, based on the principle that we wanted to keep getting better at running experiments, and thus at product development.
Arguably, you could divide the approach into two halves—one is how to run experiments in a way that produces meaningful results (that ...
