© Paul Rissen 2019
P. RissenExperiment-Driven Product Developmenthttps://doi.org/10.1007/978-1-4842-5528-5_8

8. The Analysis Phase

Paul Rissen1 
(1)
Middlesex, UK
 

So here we are. You’ve run an experiment and collected the evidence. Now comes the important part—learning from what you’ve discovered. If you don’t take the time to learn—to interpret the results of an experiment and understand its implications—then everything you’ve read previous to this has been for nothing.

In this chapter, we’ll learn how to analyze and interpret the results of an experiment, how to note the implications of the results, and finally, how to make and communicate the decision for next steps. We can follow a standard analysis process that looks like this:
  • Confirm whether ...

Get Experiment-Driven Product Development: How to Use a Data-Informed Approach to Learn, Iterate, and Succeed Faster now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.