Your experiment is complete. You’ve taken the time to analyze the evidence and determine whether your hypothesis has passed the test, or otherwise. You’ve noted what you’ve learned, what you haven’t been able to determine, and any intriguing questions that have arisen. Most importantly, you’ve reached a conclusion, and made a decision.
So, now what? Move on to the next item on your backlog, run experiments, and rinse and repeat until the end of time. Job done, right? Book over, thank you and goodnight, yes? No. Not quite.
The decision you’ve made has consequences and knock-on effects. ...
