Discouraged interstitial implementations

On app launch or app exit:

  • Avoid showing an interstitial ad when the user launches the app or when the user is exiting the app. The best place to use interstitial ads is between the screens of the app's content. Ads should not be placed when the app is running in the background or outside the app's environment.

Here are some examples describing when an interstitial ad should not be shown:

In the preceding example shown, the user is shown an interstitial ad immediately after he has launched the app; the normal loading occurs after the ad is closed. Another situation is when the user tries to exit the ...

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