The power of context

The user experience of most content-dependent products relies heavily on translation and adaptation to the local language, units of measure, regulations, patterns of use, price, and other relevant cultural aspects.

For example, the world-renowned New York Times (NYT) is a daily newspaper with a global readership of several millions, but the web edition of the paper is available only in English, Spanish, and Chinese (see the preceding image). These are, after all, the three most common languages on Earth. In contrast, Facebook, with over a billion and a half users, has an interface that is nearing a universal support for ...

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