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Exploring Experience Design by Ezra Schwartz

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Tying It All Together - From Concept to Design

"Logic will get you from A to B. Imagination will take you anywhere."
- Albert Einstein

This chapter addresses the following questions:

  • How do abstract ideas transformed to actual products that generate the envisioned experiences?
  • What are the underlying design philosophies and principles that drive designers' approaches?
  • What are the methods that help keep design processes consistent throughout product development?

To simplify our discussion here, the term concept refers to a phase in the design process which focuses on forming a design approach for the product. Also, let's assume that the idea for the product and its purpose, precede this phase. Finally, the term "design" will be used to ...

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