This chapter addresses the following questions:
- How do abstract ideas transformed to actual products that generate the envisioned experiences?
- What are the underlying design philosophies and principles that drive designers' approaches?
- What are the methods that help keep design processes consistent throughout product development?
To simplify our discussion here, the term concept refers to a phase in the design process which focuses on forming a design approach for the product. Also, let's assume that the idea for the product and its purpose, precede this phase. Finally, the term "design" will be used to ...