Ritch Macefield, PhD - UX and IT Consultant

I graduated from the UK's Loughborough University of Technology in 1985 with a BA (Hons) in Creative Design (Technology). Of course, by definition, all design is creative. However, I think the three words in this title all say something important about the UX world. Surely, we are all creative and fascinated by technology. The good UX professionals I've met also have an excellent grounding in "design thinking". This is something re-emphasized by Jeff Gothelf in his excellent book "Lean UX" and includes things like--defining constraints, using structured methods for generating and evaluating options, and iterating designs. I also did a Certificate in Education in parallel to my degree (allowing me ...

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