Unified design process - experience is the product

Designers work with two types of products--completely new inventions and updates to existing products. Both can be catalysts for revolutionary changes in people's lives.

For example, Motorola produced the first handheld cellular phone in 1973. This invention changed the experience of voice and written communication for people worldwide. The first iPhone, a rethinking of the cellular phone, was introduced by Apple 34 years later, in 2007. The release of the iPhone marked another tectonic shift in the role of experience design in product and service development. 

As described in Chapter 1Experience Design - Overview, in the iPhone and the products that followed it, physical and digital experiences ...

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