What is experience design, and why does it matter?
To find something about anything, many begin by Googling it, as over a trillion Google searches in 2016 alone suggest. The results for "experience design", for example, appear almost instantly, and a discreet grey line at the top of the results list indicates "about 1,270,000,000 results (1.03 seconds)". So many results, in so little time, with so little effort on my part--what an awesome user experience!
On second thought, spending just one minute to evaluate each result would take anyone interested in doing this over 200 years, working 24 hours a day. So, perhaps, so many results are useless and ...