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Exploring Experience Design by Ezra Schwartz

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Visual and auditory experiences

On a cold winter evening, you find yourself waiting for the bus. It is a windy day, and the snow is blowing hard. Traffic is slow and the bus is very delayed. Fortunately, the bus shelter provides some protection from the gusts of wind and snow. You are cold, tired, and hungry. The bus shelter has a large illuminated panel with large, colorful photos that change every few seconds.

In the following image, the photos are advertisements, and on each, there is a QR code that you can scan with your phone for more details about the promoted product. Product A features an image of a lush tropical beach. Product B, an image of a hot beverage next to a fireplace. Which of the products will engage you to scan its QR ...

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