Exponential: Transform Your Brand by Empowering Instead of Interrupting

4 Your Brand Is Your Most Important Asset

It took every ounce of strength not to cry the first time I saw Harris’s face. The benign tumor hung from his chin, the size of a second head. The sheer size and weight of it turned his mouth inside out, exposing red flesh where his lips once were.

There were many similar photos of people from Harris’s village. Some were slowly dying because they couldn’t breathe properly; others were stoned by villagers who thought they were possessed.

When Scott Harrison told Harris’s story to our team, we cried when he wanted us to cry. We laughed when he wanted us to laugh. We gave when he wanted us to give. We have all seen devastating photographs of people in need. What made this experience different was that it ...