The Importance of Communicating with Cultural Intelligence
Seventy percent of international ventures fail because of cultural differences.
—David Livermore, author, Leading with Cultural Intelligence 1
Whether you realize it or not, thanks to the Internet, everyone is part of the global marketplace. Just look at the billion+ people who use Facebook worldwide. To thrive, all companies must develop a multicultural perspective, cultural intelligence, or cultural literacy. When exporting and using digital platforms like Facebook to support those efforts, you must try your best to understand people, no matter where they are ...