© Laurel J. Delaney  2016

Laurel J. Delaney, Exporting, 10.1007/978-1-4842-2193-8_12

12. Exploring Your Territory

How to Research and Pick the Best Foreign Market

Laurel J. Delaney

(1)Ste LL, Chicago, Illinois, USA

“But what I want toemphasizeis that exporting is worth it,” Barber continued. “That trade is good for your business and for the U.S. And that exporting success is well within your reach.”

—President of UPS International Jim Barber i

“How in the world do you figure out what the next big thing is?” he [Steve Jobs] asked. I [Noland Bushnell] replied, “You have to be aware of everything that’s going on, and be open to adapting to it.”

—“Finding the Next Steve Jobs: How to Find, Keep, and Nurture Talent,” Noland Bushnell, Gene Stone ii

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