© Laurel J. Delaney  2016

Laurel J. Delaney, Exporting, 10.1007/978-1-4842-2193-8_14

14. Preparing Your Service for Export

Laurel J. Delaney

(1)Ste LL, Chicago, Illinois, USA

Laughter is America’s most important export.

—Walt Disney

Exporting servicessomehow doesn’t seem as impressive as putting big things on ships and sending them abroad. It also may not create the kind of broadly shared prosperity that exporting manufactured goods can. But for now, it seems to be where the U.S. has a comparative advantage—and we should probably do whatever we can to maintain that.

—Justin Fox i

You don’t have to be a manufacturer to export. As you take your business into the digital age, you’ll find that keeping ahead of the competition takes more than just ...

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