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Exporting: The Definitive Guide to Selling Abroad Profitably, Second Edition by Laurel J. Delaney

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© Laurel J. Delaney  2016

Laurel J. Delaney, Exporting, 10.1007/978-1-4842-2193-8_16

16. Finding Cross-Border Customers

Laurel J. Delaney

(1)Ste LL, Chicago, Illinois, USA

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

—Theodore Levitt, late marketing professor at the Harvard Business School i

In the future, our customers will create greater value for us. They not only generate income for us, they can also help us evolve.

— Zhu Bin, CEO, GuangDong Create Environment & Technology Co., China ii

Finding customers for your export product and services can be accomplished through a range of programs, largely government ...

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