Extraordinary PR, Ordinary Budget

PR Tactics on an Ordinary Budget

Tactics are the lifeblood of communications and public relations. They are the deciding factor in not only garnering media attention but also fulfilling campaign goals and objectives. By creating opportunities to highlight a campaign’s objective, tactics ensure that neither the campaign nor its intended target is overlooked by the media. If my campaign goal is to ensure school disciplinary policies are uniformly applied in a school district, I may pursue a host of tactics, such as publishing a report detailing racial inequities in school discipline, publishing an opinion essay from a student or parent on their experience, ...