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Extreme Teams by Robert Bruce Shaw

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CHAPTER

5

PUSH HARDER, PUSH SOFTER

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Every Great Culture Embraces a Great Contradiction

Most firms operate with either a hard or soft edge.1 Those with a hard edge emphasize the need for clear performance targets, disciplined practices, and absolute accountability for results. These groups are typically more formal and process driven. Think General Electric. Firms with a soft edge emphasize the importance of strong bonds among people working in a highly creative, sometimes chaotic environment. They are more informal and talent driven. Think Google. No firm or team is entirely hard or soft, but most favor one over the other based on the demands ...

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