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Eyewitness The rise and fall of Dorling Kindersley: The Inside Story of a Publishing Phenomenon by Christopher Davis

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10 – Name on the Spine

Nothing stood still at DK. Not ever. Not even for a day. Such was Peter Kindersley’s restless nature there was always a new target to be achieved, a new obsession to be harnessed. It was like sharing an office with a dog that never lies down. His ambition was to control every aspect of the company’s output, not just the details of a book’s design but also the manner in which it was marketed and sold. As a packager we had little chance of influencing the latter to any significant degree, which could be frustrating if the publisher to whom we had sold a title did not promote it with the same loving care as we had lavished on the making of it. It was therefore only a question of time before we graduated from packager to ...

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