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Eyewitness The rise and fall of Dorling Kindersley: The Inside Story of a Publishing Phenomenon by Christopher Davis

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12 – Revolution on the Page

All trade publishers, with the exception of the most sedentary imprints, thrive on opportunism. Like predatory creatures watching for a flicker of movement in the undergrowth, they hunt for the first signs of a new trend emerging in the zeitgeist and pounce on it. Dorling Kindersley was no exception. We had ridden the waves of public interest in photography, self-sufficiency, house plants, garden design, vegetarian food, and even the knitting of designer sweaters. Now, in 1983, the New New Thing was the rise and rise of the personal computer.

As more and more people clamoured to master the RAMs and ROMs of the new technology on their desk and sought guidance on how to choose and use the microcomputer that would ...

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